As a leading luxury builder in Kentucky Lake & Paducah, our primary focus centers around our brand promise of delivering a 5-Star experience.
We achieve this by embracing the industry’s best products and materials, latest technologies, top-notch craftsmanship, and unique design elements. While MC Homes continues to offer inspired designs and customized space-planning solutions that radiate the homeowner’s personality, we decided to take a step back and further assess the areas of our business that we can make even greater to help us better service our client community.
All top luxury builders want to excel at three things:
- Quality: providing excellence in our work and customer service, making sure we give everyone a 5-Star experience, every time.
- Pipeline: a consistent influx of potential future clients.
- Profit: increasing our builders’ margin, turning our business into a solid asset.
It can be a serious challenge to hit all the benchmarks in our industry in order to excel in each of these areas, and it’s not always easy for builders to know what to do next to make our businesses work in the best way. After looking in several different places for help—and wasting a lot of time and money in the process— we finally found and partnered with the home builder agency, Certified Luxury Builders Network, in order to help build our business up in these three areas. They have helped us to become an example in our luxury construction market of what “GREAT” looks like.
Their step-by-step approach has created a proven system to help their clients— home builders just like us— improve in each of those 3 key areas through real-life examples and simple processes, all achieving timely results in their companies. CLB's process has included helping us understand our best-fit clients, those clients’ needs, and how to ensure that our brand is in front of the right eyes when searching for a luxury builder to build or renovate their luxury home.
This has allowed us to be more selective about our clients, focus on maximizing our profits, and guarantee a 5-Star Experience to everyone who comes in contact with MC Homes. CLB’s plan for the profitability of our business, and ensuring that it is indeed a strong asset, has included a business assessment to show areas of strength and opportunity, as well as weaknesses and threats. They have designed performance scorecards to help us monitor, manage, and continuously improve our business operations. Before joining CLB Network, we did have a bit of skepticism, not sure if we could trust their claims to be able to help us improve in all these areas of our business, but they have proved to have the expertise and to be able to provide the support we need in order to grow our business. Furthermore, they have been a great help to us in our current climate of economic uncertainty and a shifting market.
In short, we couldn’t be more happy with our experience with CLB Network, and recommend them and their top-notch services to luxury builders across the nation to help optimize their companies, as well.
About CLB Network
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M - $50M have worked together to deliver a 5-Star experience and become market-leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline, freeing leadership to work on—not in—their business.
We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what "GREAT" looks like, and see how CLB can take your business to the next level.